Anhdao Nguyen is a product and brand executive who builds and scales consumer businesses across the home, kids, and family categories. A Pratt Institute graduate, she uses a systems driven approach to combine brand vision with sustainable design, driving commercial growth and product quality.
As Head of Design at Lalo, she leads end to end product strategy across feeding, furniture, play, and gear. She recently spearheaded the launch of the Hook On High Chair, the most successful release in company history. Previously, as a Fractional Design Consultant with Rise Collective Consultants, she led cross functional development for Kishoriji, translating creative concepts into seasonal collections for Arhaus and The Collective Home while upholding quiet luxury standards.
As Design Director of West Elm Kids, Anhdao scaled the business through SKU expansion and high impact collaborations with Joseph Altuzarra, Eva Chen, Thompson Street Studio, and Rhode. Earlier, she was a founding design leader at ED by Ellen DeGeneres Home, overseeing in house development and global licensing for partners including Visual Comfort and Waterford Wedgwood. Her career also includes senior roles at Real Simple and One Kings Lane, where she partnered with founders to scale brands through critical growth phases.