Anhdao Nguyen is a product and brand executive who builds and scales consumer businesses across home, kids, and family. A Pratt Institute graduate, she brings together product vision, design, merchandising, and creative direction to build distinctive brands and commercially successful product ecosystems.
She currently serves as VP of Design for a global e commerce consumer brand, leading product design and creative direction across a portfolio of more than 500 products. Partnering closely with the founders, she is helping shape the company’s next stage of growth through category expansion, brand evolution, and new AI enabled design and development workflows.
Previously, as Head of Design at Lalo, Anhdao led end to end product strategy across feeding, furniture, play, and gear. She spearheaded the Hook On High Chair, which became the most successful product launch in company history, and developed the patented 3 in 1 Potty, which repeatedly sold out and expanded into Target.
As Design Director of West Elm Kids, Anhdao helped scale the business through product expansion and high impact collaborations with Joseph Altuzarra, Eva Chen, Thompson Street Studio, and Rhode. Earlier, she was a founding design leader at ED by Ellen DeGeneres Home, overseeing in house product development and global licensing across multiple home categories. Her career also includes roles at Real Simple and One Kings Lane, where she worked at the intersection of design, brand, and commerce during critical stages of growth.